The Changing Face of Technology and Media
Over the past couple decades, the world has witnessed constant major changes and developments in modern technology, that ultimately affect the daily lives of masses of people; “changes”, in this case particularly, referring to the creation of smartphones and social media.
Nowadays, it is difficult to find people from developed countries that do not interact with modern digital technologies. In fact, a survey from Deloitte shows that 89 percent of Australians own a smartphone as of 2018.
Technological Change
As author Woodrow W. Clark puts it, “Historically, technological change has been the catalyst for change.” (Clark, 2017.) Though change is a constant and continuous aspect throughout all of history, the cultural changes and scientific developments we’ve experienced throughout the past 20 years or so, thanks to our technological advances, is phenomenal. As Ray Kurzweil states with relevance, “We won’t experience 100 years of progress in the 21st century, it will be more like 20,000 years of progress.”
Changing Media
Due to these advances in technology and the cultural shifts they ensue, media is gradually evolving with it. The lines between traditional and modern media have been blurred, and the way we consume completely altered. One notable example of this is how many news companies have made the shift from traditional newsprint to online forms, adapting to effectively keep relevancy among modern audiences.
Not only do these changes allow valuable opportunities for media-oriented businesses, rather anyone can share their content to the world with extreme ease. We can access and consume content from anyone from anywhere.
Media is no longer so black and white with who or what is successful, and everyday we see how technology and media is relentlessly changing- subjectively for the better or worse.
Bibliography
Clark, Woodrow. “Chapter Six – Technologies, Changes, and Impacts: From a Vertically Integrated to Dispersed Energy Systems”. 2017. Science Direct Accessed 15 August, 2019. https://www.sciencedirect.com/science/article/pii/B9780081017609000064
Deloitte, “Mobile Consumer Survey 2018”. 2018. Deloitte.com. Accessed 15 August, 2019. https://www2.deloitte.com/au/mobile-consumer-survey
Hartman, Alex. “The changing face of media in the digital world” 22 June 2015. Dynamic Business. Accessed 15 August 2019. https://www.dynamicbusiness.com.au/featured/the-changing-face-of-media-in-the-digital-world.html
INEOS, “The changing face of technology: Advances in technology have revolutionised the world of business”. 2015. ineos.com. Accessed 15 August, 2019. https://www.ineos.com/inch-magazine/articles/issue-8/the-changing-face-of-technology/
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